Award-winning mobile app Localise is coming to Ashford and Tenterden, as part of a national initiative to support the country’s independent retailers, which have been described as “the heartbeat of our communities”.
The app promotes independent local businesses and several businesses from the borough were included as part of a trial earlier this year.
The app is the brainchild of Kent entrepreneur Ashleigh Cornelius, who said: “Localise aims to level the playing field for independents through the app, which enables small businesses to establish a digital presence in the community and connect with local shoppers.
“Localise is bringing its app to independent business and shoppers, now the lockdown has ended and the public are returning to our high streets and shopping centres. For independent retailers in the Ashford borough, Localise offers simplified community building tools and an intuitive interface that makes online selling a social affair.”
In a marketplace dominated by larger corporations, Localise aims to increase the number of smaller businesses that can be part of the digital community.
Ashleigh said: “Shoppers also benefit from the new app. Localise brings locally sourced products and services directly to their smartphones, delivering a premium shopping experience that supports their local community.
“Soon local shoppers will be able to earn commission for helpful suggestions and receive rewards that can be redeemed at independent retailers and small businesses in the area.
“At a time when many of the high street traders are struggling to reach customers, Localise will bridge the gap between local shopping and digital commerce.”
Cllr Nathan Iliffe, portfolio holder for corporate property and regeneration at Ashford Borough Council, said the council is supporting the launch through marketing and connecting Localise with our business community.
“The Localise app is a great way to support our independent retailers and high street in the wake of the pandemic and really encourage people to shop locally.”
The app is available in the app store, ahead of an official launch in September.